This project was located in the flagship store of Henri Bendel on Fifth Avenue. The atrium was home to a 30 foot tall tree that was encased in Swarovski crystals and intelligent LED lighting. A wrought iron bed hung from one of the massive branches, while on another branch a crystal covered model was nearly carried away by a bouquet of balloons that floated into the upper reaches of the atrium.
We also built and installed the front window display, featuring a holiday party scene in a swanky New York apartment. The scene included several models dressed in nothing but crystals, a fire escape, and a separate private party for the mice beneath the floor boards.
The Window
This is the window scene seen from the outside of Henri Bendel standing on 5th avenue. The scene is the inside of a NYC apartment and the fire escape out into the open city
Here are some close ups of the apartment scene. All of the mannequins had to be custom cut and reformed (especially that girl hanging fromt the chandelier) to create the positions seen in these scenes. They were then covered in brown and white Swarovski crystals to reflect the Bendels branding.
These little mice are having their own holiday celebration underneath the floor of the apartment. This part of the display was a collaborative effort and the credit for the mice goes to Annie Arroyo but we thought they were just too cool and had to include a photo of them as well.
The Atrium
Install shots of rigging the balloons and putting the tree together. (photo- Jeremy Crews)
Various shots of the tree and the mannequins in the tree.
More angles of the tree and a close-up of the tree detail. The lights were provided by ERG Intentio, and they were an excellent company to work along side with. Both the small and large crystals are Swarovski
Beyond the tree are these two "Champagne Girls" who were modified to fit in our custom built oversize champagne glasses. Swarovski again provided the crystals for the girls and the champagne glass (photo- Jeremy Crews)
This is a slideshow that was put together by ERG
Cottonelle OVER/UNDER Campaign
These display pieces were built for a campaing launch by Cottonelle. The idea behind the campaign was to ask America which side of the debate they were on. The side that leaves the TP hanging over or under the roll. It was interactive and a blast to build
These displayers were built to cover exisiting columns in the space. The over under game spins rolls of TP until they are setup as over/under rolls(see below)
Here are the TP rolls being prepped for the decals. You can also see how the over/under game is supposed to work
We also made super-sized displays of over and under setups. Here is the front and side view of under
Tin Pan Alley Rag- Laura Pels Theater (Roundabout)
